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Hertz headquarters site plan revealed

Main entrance on Williams Road, away from residents.

Jun. 17, 2013
Hertz's Estero headquarter plans
Hertz's Estero headquarter plans: Hertz plans on building its three-story headquarters building near the intersection of Williams Road and U.S. 41 in Estero. A Hertz Vice President broke down other details Monday. Video by Chris Umpierre
Hertz's Dan Wisk says the company wants to be good neighbors to Estero residents. / Chris Umpierre/The News-Press
Chris Umpierre/


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The main entrance to Hertz’s corporate headquarters will be on Williams Road, as far away as possible from its neighbor, the Club at Rapallo.

Dan Wisk, Hertz’ vice president of facilities and construction, released those details during an Estero Community Planning Panel meeting Monday night. Wisk said Hertz wants its three-story, 300,000-square-foot building on the northwest corner of the 34.5-acre parcel. The main entrance will be on Williams Road.

Hertz will start moving dirt on the parcel in September. In the late fall or early winter, senior employees will move to temporary headquarters in Naples. Construction on the $50 million headquarters will take two years and will be completed in 2015.

Rapallo residents expressed concern in recent weeks about the size of the Hertz’s main building and that a tall structure could block their view of the sunset. Wisk said the Hertz’s building will be a maximum of 55-feet high.

“We want to be good neighbors,” Wisk said. “That’s why we chose the northwest corner to get the main building as far away from Rapallo.”

The Estero Planning Panel, which approved Hertz’s tentative plans last month, brought Hertz back to get more details Monday. Hertz’s plans still have to be heard by a regional planning group Thursday. The Lee County Hearing Examiner must approve the plan June 27.

Lee County commissioners are scheduled to hear the proposal Aug. 5. Rapallo resident Guy Saunders said his gated community supports Hertz’s plans.

“Nobody in the county will be more affected by Hertz than the residents at Rapallo,” Saunders told Wisk on Monday.

Saunders had a question about the traffic flow along Williams Road and Via Villagio, the small, two-lane road that will separate Hertz from Rapallo.

Wisk said Hertz will have parking lots to the south and east of its main building. There will be 1,000 parking spots for its 750 employees. Hertz plans to do landscaping in the surface parking lots and perhaps provide solar panels.

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Hertz plans on building its car lot along U.S. 41, just north of Rapallo’s main entrance. The lot would sell and lease up to 50 cars. Hertz also will construct a 5,000-square-foot building at its car lot.

“We think 50 cars is a good size,” Wisk said. “This lot will be directly associated with our corporate office. It’s not about making tremendous sales.”

Three entrances

Wisk said Hertz headquarters will have three gated entrances. The Williams Road entrance will have a guard station. The Via Villagio entrance will have a key-card access for employees. The third entrance for deliveries and service trucks will be on U.S. 41. That entrance will be controlled through a camera and remote control.

Wisk said the main building will have an expansive first floor, where Hertz plans to showcase several vintage cars that Hertz acquired in the 1920s.

“We want this to be a model of what we do across the country,” Wisk said. “This will be something you will find architecturally attractive.”

Longtime Estero leader Don Eslick said he has some concerns about Hertz’s parking lots and how it will be appear from U.S. 41. He recommended Hertz use the Miromar Design Center’s parking lot as an example.

“The parking requirements in Coconut Point Mall are OK,” Eslick said. “It requires landscaping after every third or fourth lane. But the design center is fantastic. Their parking lot is more heavily landscaped. I recommend that, but I understand it will take more space and money.”

Wisk said Hertz wants to make its parking lot pedestrian friendly by adding solar panels for additional shading. Planning panel member John Goodrich thanked Wisk for providing the details.

“That’s important to us, and it shows the good citizens we’re pretty sure you’re going to be,” Goodrich said.

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